Stoo
Well-known member
Amusing is right. These bits are the most amusing of the bunch:Le Saboteur said:Longish read in Business Week about Disney's acquisition of Lucasfilm. I don't see anything revelatory, but there are some amusing stories.
Full article: How Disney Bought Lucasfilm -- and Its Plans for Star Wars
Understandably, the guy's job is to generate money for the company but Iger's "strategy" is completely uncreative and goes against everything the Disney name once meant.Bloomberg Businessweek said:Disney?s board asked Iger to take over. He was widely underestimated at the time?including by this magazine, which described him as a ?bland, scripted CEO? whom no one would call ?a big strategic thinker.?
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The deal fit perfectly into Iger?s plan for Disney. He wants to secure the company?s creative and competitive future at a time when consumers are inundated with choices, thanks to a proliferation of cable television networks and the ubiquity of the Internet. ?It?s a less forgiving world than it?s ever been,? he says. ?Things have to be really great to do well.? Part of Iger?s strategy is to acquire companies that could be described as mini-Disneys such as Pixar and Marvel?reservoirs of franchise-worthy characters that can drive all of Disney?s businesses, from movies and television shows to theme parks, toys, and beyond.
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What?s more, the success of the Pixar and Marvel acquisitions made it possible for Iger to hunt for more mini-Disneys. Lucasfilm was at the top of his list.
Way to go, Bob. Walt's frozen body must be rolling over in his suspended-animation chamber.