Yes they seemingly made every single character in the Star Wars universe, but a cool looking alien that may have had only 3 seconds on screen, will always be more appealing then a boring white dude in a suit. (No hate please, I love Indy and am ticked off at Hasbro)
The fact is Star Wars characters are more exciting to kids. A lightsaber or an old ancient artifact textbook? No contest. Indy is popular, but I witnessed 300 people standing in line at midnight at TRU just to get Clone Wars action figures. Star Wars collectors are fanboys, casual collectors, and hords of kiddies. This relates to greenbacks. Although we are crazy about Jones, it just doesn't compare. I did a generic search on Ebay, 4400 Indy items, but compare it to Star Wars (53,000) and you get your answer. Popular, but only a fraction of the mighty space epic. We could have Star Wars in the toy isle for the next 20 years.
That being said, Hasbro treated Indy like a flash in the pan and never (I believe) intended it to be more then a companion to the movie. They should have never shown the ROTLA series 2 to us. It's like dangling fresh meat in front of a dog, then not feeding him.
I think I have already started to move on. I look forward to getting KOTCS on dvd in a couple of weeks, but then I think the excitement will sort of die down for me. The holidays will come and go, then Indy will be gone from the shelves once again. Hopefully not for good, but probably not for a long time, unless we get Indy 5. Hint to future companies looking at Indy, keep it small, have a good assortment of characters, give your loyal fans a voice, and for heavens sake, NO MORE MUTT FIGURES!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!