Stoo
Well-known member
Why do certain people keep referring to the Indiana Jones theatrical film series as "the franchise"? The misuse of this term has been noticeable since c.2007 and grown at an exponential rate ever since. Not only is the definition wrong, it's pretentious.
Franchise is all about rights, permission and privilege. The 'franchise to vote' is a right to vote. Sports team franchises pay money to be allowed entry into their respective leagues. The James Bond film franchise has the license to use Ian Fleming's character and stories. Don't get me started with McDonald's and other fast food chains...
The "Indy franchise" is NOT THE MOVIES (nor the TV show). The Bantam books are a franchise. The Marvel & Dark Horse comics are a franchise. The Mattel & Hasbro toys are a franchise, etc. because the character & branding were licensed by those 2nd party entities. This is not the case with the films. LUCASFILM OWNS INDIANA JONES (even if Disney now owns Lucasfilm) and do not need anyone's authorization to use the property. This is the distinction that many people fail to recognize when describing the 'Indy film series' as a franchise.
Abuse of the trendy term has increased at an alarming rate so if you get some personal JOY by sounding like a PARROT, please reconsider your terminology.
The Indiana Jones Film Series is NOT the Franchise!
Franchise is all about rights, permission and privilege. The 'franchise to vote' is a right to vote. Sports team franchises pay money to be allowed entry into their respective leagues. The James Bond film franchise has the license to use Ian Fleming's character and stories. Don't get me started with McDonald's and other fast food chains...
The "Indy franchise" is NOT THE MOVIES (nor the TV show). The Bantam books are a franchise. The Marvel & Dark Horse comics are a franchise. The Mattel & Hasbro toys are a franchise, etc. because the character & branding were licensed by those 2nd party entities. This is not the case with the films. LUCASFILM OWNS INDIANA JONES (even if Disney now owns Lucasfilm) and do not need anyone's authorization to use the property. This is the distinction that many people fail to recognize when describing the 'Indy film series' as a franchise.
Abuse of the trendy term has increased at an alarming rate so if you get some personal JOY by sounding like a PARROT, please reconsider your terminology.
The Indiana Jones Film Series is NOT the Franchise!