Originally Posted by Moedred
Spielberg has not shied from product placement, from Reese's Pieces to the cars/toys in Jurassic Park. So why not pay his salary with a few lingering shots of tried-and-true American brands?
Aaah, the history of logos & branding…a pet subject of mine.
I don't know it was paid for or not but a 76 gas station featured in Spielberg's "The Lost World". Speaking of gas & oil companies, I really like the Esso*
logo so it would be cool to see it placed within Indy 5. However, this would be only be good for the international market because it changed to Exxon in the U.S. during the early '70s.
*Trivia: Esso means S.O. (Standard Oil)
So how about Shell instead? This is what it looked like in 1960:
McDonald's 1960 (which graphically represents the architecture of the restaurants at the time):
I've been wearing no other jeans except Levi's since I was 9. Mutt wore a pair in "Crystal Skull" so it would be nice to see more in Indy 5. Here's an example of the Levi's logo from 1940-66.
While Marion pours some orange juice for Indy's breakfast, a box of 1960 Kellogg's Corn Flakes could be sitting on the kitchen table:
Coca-Cola would seem an obvious choice but I'd prefer to see a 1960 bottle of Dr. Pepper. (The 10-2-4 on the label indicates hours of the day you're supposed to drink one):