I-Tamil is an Indian Tamil science fiction fantasy romantic thriller film produced and directed be Vikram Shankar. Vikram is a bodybuilder out for revenge after rivals inject a substance into him that deforms his body.
It's already better than Kingdom of the Crystal Skull!
It's a crazy good campaign that will be ruined by a reboot. Yes, they're already planning a younger, yet somehow still interesting man despite his lack of experience for the millennials.
This is tied with the Old Spice campaign as my favorite over the past ten years, with a slight preference for the Old Spice stuff do to a better, more consistent level of writing. Some of the latter adverts were just... bad. The one I heard today: Five out of five dentists recommend his dentist. Really? That's just lazy.
If you read the exit interview over at The Hollywood Reporter, it sounds like the douchy hipster neckbeard approach was always the preferred route. They didn't want to hire him because of his age.
Originally Posted by Jonathon Goldsmith
The casting director called and said they really loved me, but they wanted to reach a younger demographic. My wife, who was my manager at the time, said, “How can they expect him to be young? It takes time to have life experience.” He said, “I’ll call you back.” He did, and said, “The role is yours.”
The one that started it all:
According to this article Heineken(the parent company) wants to tie the "brand" in with the college football crowd.
Fun read with the campaign's director, Steve Miller.
The Most Interesting Man's Greatest Hits can be peeped over here.