These items are Egyptian Magic Coin tokens.
They have Egyptian symbols on both sides, one side has the sphinx and pyramids,
the other side has a pharoah and various hieroglyphic symbols.
Apparently the first use was as a watch fob sold by the Sears company in 1905.
Later, the medallions with loops were made for wearing as amulets or jewelry.
Some are found with the loops removed and look like coins.
Most do not have any text, but some have advertisng on them.
I have seen these items for years on Internet coin and metal detecting boards,
on Ebay, at coin shows, and even in movies.
Some information can be found on the internet by looking for "Egyptian Magic Coin".
I posted this particular one because it had the logo and swastika on it,
probably added to mark the manufacturer. I bought it from a coin dealer.