Ontario won't carry Aykroyd's skull-shaped vodka
Updated: Wed May. 19 2010 5:58:55 PM
ctvtoronto.ca
If you're looking to grab a bottle of Dan Aykroyd's Crystal Head Vodka this summer at the LCBO, you're out of luck.
The liquor control board decided not to carry the alcohol, which comes in a bottle shaped like a smiling human skull, out of concern that the product projects the wrong image about drinking.
The LCBO's Chris Layton told ctvtoronto.ca that saying the product is banned "is kind of a bit harsh."
Instead, Layton said that while the vodka is not available on the shelf at LCBO outlets, it can be ordered by "customers and licensed establishments" through the retailer's private order service.
"The image of the human skull was problematic for us as a responsible retailer," Layton said on Wednesday. "It's an image that is commonly associated with death or death by poison."
Layton said that the skull raised concerns because of binge drinking among younger people.
"In some cases, unfortunately, those cases of binge drinking have resulted in alcohol poisoning."
On an introduction video posted on the Crystal Head Vodka website, Aykroyd states that the bottle was two-years in the making and was designed by artist John Alexander.
The bottle also bears a resemblance to the artist Damien Hirst's 2007 work, "For the Love of God."
Hirst, a celebrated British artist, created his shiny skull by covering it with thousands of diamonds.