Would Volkswagen really make something so outrageous? No, it wouldn’t. While some companies eagerly court any exposure, Volkswagen was not pleased by the commercial, which was made on spec by two 30-something London-based creatives, Dan Brooks and Lee Ford, who work under the moniker LAD (or “Lee and Dan”). “We made it for ourselves,” explains Brooks. “Sometimes people talk about making something and never do it; we decided to do it even though it’s controversial.” While neither Brooks nor Ford will say how the 30-second clip ended up on the Internet, within days it was careening from desktop to desktop. It was blogged widely, and the hunt to uncover the makers was on. Once LAD was identified, angry executives from Volkswagen threatened to sue. And soon after that, the pair, flooded with inquiries, signed with Czar, a repping agency that hopes to capitalize on LAD’s skills and notoriety. While still a little jumpy about legal action — Brooks and Ford apologized and promised never to infringe on the VW brand again, and VW has refrained from legal action — they have new career options, and a lot of people have looked at the tough little Polo coupe for a minute or two. And so it goes in the upside-down world of viral marketing where bad is good and often it’s consumers making the ads instead of ad agencies