A BRIEF HISTORY OF THE FIRST LIFE MAGAZINE :
The first Life magazine was founded in 1883 by John Ames Mitchell, who ran the magazine until he turned it over to Charles Dana Gibson, the famous illustrator, in 1918. The magazine was published until the early 1930's, when the financial difficulties of the Great Depression caused it to fail.
...
The name "LIFE Magazine" was purchased by Henry Luce, who used it for an entirely different kind of magazine published by Time, Inc. starting in 1936. We all are familiar with Time's popular photojournalism magazine, characterized by the ubiquitous Red and White logo. This SECOND LIFE magazine...was published continuously from November of 1936 until December of 1972, and intermittently after that.