Turtle said:I agree, word of mouth was a massive factor in Iron Man's success. Non comic book fans were swarming to it.
It's essentially this summer's Spider-Man: A slick, well-made blockbuster that also has the novelty of being something new. Robert Downey Jr. makes Tony Stark more entertaining than the typical superhero character.
I really enjoyed it, although I have no desire to watch it again anytime soon. When you get right down to it, it's still just another superhero origin movie.