The Stranger said:They just wouldn't have wasted that load of money for no reason. Not by a single chance.
The reason is to gain the profits what what already is, Right Now. Today. This Christmas Season. It's like taking a foster child in (the acquisition of Lucasfilm), and finalizing the adoption (the merchandising and distribution rights now with Paramount).
It was not a gamble on what might come. No way. That's just an ancillary benefit to this, later. Much later.